Advertising Copywriter / Creative Director, London, UK
In the 27 years I’ve been doing this job, I’ve had many titles. I’ve been a Creative Director, a Creative Group Head, a Creative Partner and a Head of Copy. But the one I’ll always default to – the one I’ll always use when I meet people for the first time, is the one I started out with. Copywriter.
I love coming up with fresh, insightful ways to engage, amuse and inform. And then bringing them to life in the most relevant and memorable ways possible, whether that’s via TV, print, posters, radio or online.
At Saatchi & Saatchi, I did it for clients including Monster.com, Toyota, NSPCC, T-Mobile, Lexus and Cadbury. At Publicis, for Renault, The Army, Tourism Ireland, McVitie’s and UBS.
Now I’m doing it on a freelance basis at agencies such as AMV BBDO, DDB Europe, McCann London, RKCR/Y&R, Saatchi & Saatchi and SapientNitro.
And while I find talking about it terribly vulgar, the work I’ve created has won many, many accolades at the most prestigious advertising award shows around the world. The ones like D&AD, Cannes, Campaign Press, Campaign Big, the British TV Awards, One Show and Creative Circle.
I consider myself lucky to have worked with some pretty good art directors. (Yes, I’m talking about you, Greg, Nik, Johnny and Dave.) And I’ve worked with some pretty good account handlers, planners, directors, photographers and clients too. (I won’t bother name-checking all of them.) But I want to work with many more.
Because while this particular piece of copy has taken me 27 years to write, I’m still not happy with it.
A few words from other people:
"There are only three things in life that are certain: death, taxes and the fact that David and Gavin will get you out of the shit. They're an ideas machine. And what's more they're an utterly reliable, little to no maintenance, astonishingly quick and super good ideas machine. Put simply, they're the best freelance creative team in London. As a final bonus they're a lot nicer and funnier and kinder than either death or taxes. Both of which are rubbish."
Executive Creative Director
“Gavin and Dave are guaranteed to give you what you want. Whether it’s smaller, specific executions or big, fat, integrated solutions, their ideas will surprise you, yet make perfect sense. They are charming, confident guys with bucket-loads of experience and no egos. In the last two years, I have used them twice as often as any other team. I’m not stupid.”
Executive Creative Director
“Gavin will save your bacon. He’s a brilliant writer, whose brilliance I have relied on more than once. In my mind, he’s more than just a freelancer, he’s an extension of my creative department. He and his partner generated great work, and then I happily put them in front of the client to present and produce the campaigns. I know we will continue to work together again and again.”
Worldwide Chief Creative Officer
“I have worked closely with Dave and Gavin on and off for nearly twenty years. They have lost none of their enthusiasm for the business, and are both energetic and focused, capable of delivering work at the highest level. Moreover, they are open and collaborative, always willing to help make others' work better, and making any project seem less like work with their positivity and good humour.”
Regional Creative Director
Saatchi & Saatchi EMEA
2012 – present Gavin Kellett Limited
Copywriter / Creative Director
Head of Copy / Creative Director
2000-2003 Saatchi & Saatchi
Creative Partner / Creative Group Head
1991-1999 Saatchi & Saatchi
Awards won include:
D&AD: 3 Silvers, 3 Nominations
Cannes: 1 Silver, 2 Bronzes
British TV Awards: 1 Gold, 5 Silvers, 4 Bronzes
Campaign Big Awards: 1 Silver
Campaign Press Awards: 1 Gold, 2 Silvers
Campaign Direct Awards: 4 Golds
One Show: 1 Gold
Art Directors’ Club: 1 Bronze
New York Festival Advertising Awards: 1 Bronze
Aerial Awards: 2 Golds
Epica Awards: 1 Silver, 1 Bronze
Creative Circle: 2 Silvers, 3 Bronzes
I’ve also had the honour of judging several times at D&AD, as well as at Cannes and Kinsale.
Crispin Porter + Bogusky
DDB New York
Lowe and Partners Worldwide
Partners Andrews Aldridge
RKCR / Y&R
Saatchi & Saatchi Düsseldorf
Saatchi & Saatchi Frankfurt
Saatchi & Saatchi London
Saatchi & Saatchi Milan
Saatchi & Saatchi Singapore
Saatchi & Saatchi X
TBWA \ London
TBWA \ New York
TBWA \ Paris